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Social Status x MAX100 x Nike Air Max 1 unique joint five double object exposure 2013-12-08 22:29:23 Air Max 1 as the first person Air Max series of Nike's, which plays an important role in the history of the Sneaker, this design works in 1987 was a hit, most of the street lovers will it as treasures. To commemorate this classic, recently, well-known fashion store Social Status founded by the famous artist and illustrator Matt Stevens books MAX100 to North Carolina to cooperate with Air, Max 1 is modeled to create three party joint series, this also includes a series of illustrations, launched a total of 10 pairs of Air Max 1. Sale proceeds will be donated to charity, each pair of shoes will also have separate encoding and MAX100 with a book, and as a packaging box. Nike recently exposed the real figure the first wave of five pairs of shoes, each pair of shoes is in before the exposure of the illustration modeled on the design, but can be seen in kind and illustration or a certain way in color and details, which makes us more looking for another five pair is not exposed Air Max 1. It is reported that each pair of shoes is now limited to a pair, will be sold in the form of auction, which also originally wanted to get rid of its shoes friends. In addition five pairs of shoes are true, we will continue to follow-up reports for you. earlier in Big Sean and Adidas Originals cooperation received good results after the day before the two sides together again to Adidas Originals's classic shoes Metro Attitude is modeled to create a pair of new shoes joint. The Big Sean used imitation snakeskin pattern material to create the body of the shoe, and into a large number of this fiery floral elements, gold modified details and design of shoes is the most carefully on the insole printed Big Sean single "First Chain" lyrics, perfectly embodies the theme of cooperation, a whole shoe it is reported that the luxurious atmosphere, shoes can be part of Adidas Originals has been designated stores purchased, the price of 1499RMB.Nike Kobe 10 EXT Mid exposure 2015-04-21 14:30:10 Following the Nike LeBron 12 EXT, Nike Kobe 10 EXT Mid recently also exposed on the network. You can see this shoe features a platinum color, covering the whole body of the shoe are white, gold logo and other details, in particular, at the warrior logo tongue very metallic luster, exudes a luxurious atmosphere. Vamp covered with "X" mesh, indicating the identity of the tenth generation of shoes. There is no available information on this shoe, and interested friends, please continue to focus our follow-up reports. & nbsp; adidas Stan Smith & quot; Elephant Leather & quot; debut 2014-05-06 22:43:42 Nike and Jordan Brand shoes in recent years, frequently use crack explosion elements, but also adds the element of the crack explosion shoes are critically acclaimed. The adidas also add this popular element into their classic shoes in order to build this twin & nbsp; adidas Stan Smith & quot; Elephant Leather & quot;, heel and tongue shoes decorated with red snakeskin details, shoe black Leather crack explosion in the use of a lot more texture. It is reported that this shoe will only be sold in the form of women's shoes. Currently shoes have been on sale at designated shops. Air Jordan 28 SE "Green Camouflage" physical early exposure 2013-12-08 23:33:02 As a simple version of the Air Jordan 28, Air Jordan 28 SE still attract a lot of people's attention. This time, and a new color of & nbsp; Air Jordan 28 SE exposure to Instagram, this color with a large hot camouflage design elements, the designers dark green jungle camouflage injected into this version among military flavor full. There were no details of the sale of this color. Iguodala new season buy cheap jordans online PE boots exposure 2014-09-30 16:47:05 The Warriors defensive backbone Andre Iguodala in the expedition NBA, most of the time wearing combat shoes to help low, the network recently released his new boots next season, including the Nike Zoom Run The One and Nike Hyperdunk2014 Low two shoes, the color area selected Warriors iconic blue and yellow color, but which also includes a white-based color two boots. & nbsp;by Blake Griffin in the playoffs with the shoes Jordan Super.Fly 2 PO recently added four new color, no dazzling charming color, with black / White / pure grey tones change different feeling, low-key and simple style of combat. Jordan Super.Fly 2 PO continued version of the race version of the bottom Flight Plate technology, with the newly joined Dynamic Flywire dynamic fly line vamp, between the two can wipe out what kind of spark, so Xiaobian very much looking forward to. source: NIKEBLOGAbout Us KENLU.net, founded in 2001, is a Taiwan based sports shoes content website that focuses on basketball, jogging, performance related shoes, and the online magazine, starting point for Lifestyle content. KENLU.net, is, founded, in,, as, a, Sneakers, community., We, Love, Wear, and, Study, Sneakers. 'Aunt Pearl' series is Kevin Durant's signature shoes quite representative and commemorative color, to commemorate the death of aunt Tina Pearl, since KD 4 will continue to cooperate with Kay Yow Cancer Fund launched earlier this year, the sale of the Nike KD 7 'Aunt Pearls' for the first time by the angel for the overall design concept (please refer to relevant content station reports). Kevin Durant shared the never released "black angel" version today in his Instagram, dressed in a black shoe exudes mystique, front foot wings shape and the bottom strap used in making suede shoes, a color to create a delicate texture, very special. Shortly after I share KD, the shoe designer Leo Chang was also in the personal Instagram posted this pair of black angel, and marked the #forKDonly hashtag, declared that this is designed for Kevin Durant and create a player version. source: easymoneysniperThe last working day of last week is a little dull weather, but small mood is good, as a love of science and technology exploration of shoes shoe, with people of different images, each pair of shoes which designers can cause small resonance than the player, so to hear have the opportunity to meet with God in Japan's reputation shoes Mimura Hitoshi, naturally very happy, this time to master three village of Taiwan is mainly to make adizero and Adidas work together to create a series of Takumi shoes, the first to launch Adidas Fubon Taipei marathon Limited - adizero Takumi Ren (coach) running shoes, only players have past occupation the chance to wear the three village master build shoes, so this is the running version sold the first high-profile city master! 2010 was invited to officially join the adidas team, after two years of joint research and development, adizero lightweight running shoes series with the master insisted the shoe with the technology selection, finally in 2012 the birth of the first paragraph in Japanese "Carpenter" in the name of the adizero Takumi series of running shoes, from the Japanese representative craftsman Takumi words, representative has made the Olympic gold medal the three masters of this village shoes series is dedicated in the series first in Taiwan to launch the adizero Takumi Ren (coach) shoes on vamp with Adidas along with the masters of new research and development of Mim-Lite upper material, but also have extremely fit, lightweight, breathable, water repellent and stability of four characteristics. In the end using Dual sprint sole syste-M, a double-layer structure and adopts high feedback EVE to strengthen the pr jordans on sale online opulsion performance of running shoes and Lite EVA to strengthen the light weight and stability, meet after the marathon half continued to maintain the different needs of high-speed. Outsole also combines the grip of the DSP and the Continental German brand tire rubber to substantially enhance the grip and durability of the different pavements. At the young age of with "not dripping sweat, tears will be" after the elderly as the motto of the three villages of Mr. Hitoshi, because I do not want to regret so many shoe insist, which pay attention to athletes feeling in this part and Adidas founder Adi Dassler hopes for each player to create the most suitable sports shoes agree without prior without previous consultation the concept of shoemaking course of Mr Mimura Hitoshi, with more than 40 years of accumulated experience to let small gain a lot of interaction between master and three villages, these valuable exchanges will give you a shoe in the next survey interview series in special presentation, please look forward to. adizero Takumi renThe Converse Chuck Taylor All Star "Shroud" series changes the existing contours of the Chuck Taylor, showing a distinct style, or "pull or tie", with a variety of possibilities in the form of a chain upper structure. The pair of shoes through the canvas interpretation, fine white shoes wrapped outside of high density fabric, metal zipper and YKK cortex round standard, design concept as simple Japanese clothing, also cannot have the tiny bit error, at the same time, the collar of the shoe part is slightly elongated visual sense extension. The twin Converse Chuck Taylor All Star Shroud is on the official website and is priced at $100. source: ConverseConverse's new One Star Perforated Leather continues the classic One Star shoe model and combines light leather and breathable holes to create a new look and enhance comfort. One Star with diversity and classic unbeaten appearance is known, in 1970s the original basketball shoes and asked the city to 1990s by ethnic groups with skateboarding craze, until today One Star has been associated with skateboarding culture is closely linked, like the chameleon due to the environment demand, also reflected in each different the culture of the classic contour and fit for any field characteristics is impressive. The new One Star Perforated series Leather to enhance the permeability, and retain the original classic profile, like the vulcanized rubber outsole and classic Star Logo, and Ortholite? Inner bottom shock make the wearer feel more durable and comfortable. Converse, One, Star, Perforated, Leather, series, NT$, 2680 release date: July 13, 2017 Although Leidi injured trapped, but the shoes with the launch of the pace of course not so and stop, regardless of terrible did not wear problems for some exciting series, because if the players were injured on the abolition of selling it is unfortunately, Nike KD 7 "What The" should be a lot of people's expectations the list, inherited the past series of practice, can see many different KD 7 elements in the shoes, and this also uses the 3M reflective elements, add shoes of abroad will debut at $200 price in late June, Taiwan is currently no further sales information. yesterday released a Paul Rodriguez caused the cooperation in two areas of imagination in a basketball frame skateboard site vacated photos. Back to the original Suo to budding star Michael Jordan designed Air Jordan I actually accidentally gave the other shoe on the idea. This time, after several years of brewing, NIKE, SB, X, AIR, JORDAN, I cooperation, and then Kai also gave the idea of the time, with a best answer. The inspiration for 's shoe style is the multimedia designer Craig Stecyk's early clock design, Northwest Passage. The irony of the w cheap air jordans orks at that time meant that the migratory birds would gradually become extinct because of the destruction of their interests and could no longer return to their native lands in accordance with the northwest passage of the past. The work uses copper and Turquoise neon to give the best colour appeal. Green and black shoes have the words "AJ One SB" designed by Stecyk in the 1982 slide magazine, and the same typeface is printed on the insole. When the Air Jordan I was launched, the color matching problem was banned by the league, which caused a strong impact at that time, and thus gained a lot of rebellious breath. At that time, the number of skateboarding people with such a breath, coupled with the time when skateboarding is the prime time of the rise. In addition, Air Jordan I high cylinder ankle coating and cushioning technology is quite perfect, the shoes used in high-grade leather than canvas, suede and other materials, many durable, and therefore gradually being worn by skateboards. foreign sales information since 1987, Lance Mountain in skateboarding film debut, Air Jordan I swept a wave, Air Jordan I since then, with skateboarding history inseparable, which also laid a silent decades of cooperation output. Nike two cross-border cooperation, in addition to the sport of cross - field cooperation, but also two different needs shoes integration. The shoes will be sold at 3/15 SB and Jordan stores in the United States at Nike and nike.com. It is also reported to be released. Please look forward to more official information from you.Children's Day dedication Children's Day is coming, the domestic well-known APP Wyatt laps for the global running run with a children's day gift. In June 1st, the use of APP Wyatt laps one run over 1 kilometers to lighten Wyatt laps children's Day Medal, medal light immediately after Wyatt laps "little Superman T" purchase qualifications. Wyatt laps "Superman T" with red color, chest big "R" mark symbol "run", meaning to run forward, challenge yourself, and beyond. Adult version of Superman T can be run friends running, "shirt" in the necessary. The Wyatt laps launched the "little Superman T", for the kids to offer special holiday gift. "little Superman T" can be said to be "Superman T" reduction of money, whether it is material or workmanship, continue to Superman T always exquisite, suitable for 85cm-145cm children. The global limit 300, June 1st 18:00 on sale, only light Wyatt laps children's day to be able to get the medal of eligibility, you don't miss! each child has a "Superman dream", dreaming of wearing an imposing red cloak, with super powers to save the world. Friends, hurry up, light up the 6.1 children's Day Medal, and give the kids a holiday gift of energy! yesterday just bring you a custom Master Air Jordan 12 "BORDEAUX", today the media broke the same theme Air Jordan 8 "BORDEAUX", to create a custom color Bordeaux shoes. Black and gray shoes collocation red brown shoes, heel and tongue Air Jordan 8 mark in the bottom is the iconic Bordeaux color coating to make shoes very bright. With the color Air Jordan 7 prototype "BORDEAUX" with an era of Air Jordan 8 on the color seems to be more logical ~& Nbsp; & nbsp; & nbsp; about the Nike sports shoes how to become a global market dominant story, too numerous to mention, from newspapers, magazines, books, articles, or University Business School case study, it is also often found dissect Nike philosophy , feature stories and marketing strategies of the company culture. Summarized its success factors is nothing more than: product innovation, technological innovation, quality and production system full of aggressive marketing activities. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; in the history of Nike's success, there is a part have never b jordans on sale mens een mentioned --- Nike marketing in Europe and the fate of the whole story, from the initial cut into the European market, to the transformation of the global The first brand of process. In February 1981, Nike CEO Phil. Knight (Phil & nbsp; Knight) will lead Fuzuo Lauber. Shi Zhuose (Rob & nbsp; Strasser) sent to Europe, leaving the sentence to him before leaving: "to sell shoes to Europe!" Continental opened a Nike campaign, dominated the prologue. This article will provide a detailed analysis of all major changes in Nike marketing strategy across the whole of Europe in the 1980s and early 1990s, Nike business decisions and refocus European policy, resulting in Nike from a US regional business transformation into a global enterprise. & nbsp; arrived in Europe & nbsp; & nbsp; & nbsp; & nbsp; 1981 In the spring, Nike in Amsterdam, the Netherlands set up Europe's first shoe store. Company size was Nike's total revenue collection of $ 458 million, 8,000 retail outlets, 140 kinds of shoes, 130 business representatives, 2,500 employees, almost all of the sales is limited to the territory of the United States. In the same year, Nike has become the stock listed companies, marketing tentacles extend to Europe, is one of the enterprise market expansion strategy to promote the territory of the two methods, and the other to advance the United States sportswear market. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike reason why a soft spot for Europe, the main factor is the market is large enough, with a size of 200 million of the 80 million potential customers. Only a third of Americans buy shoes Europeans average amount per person per year on average has a rate of two pairs of sports shoes, the Americans have four pairs. Whether it is basketball, football, tennis, running, or other sports occasions, the Europeans start to finish only in the end to buy a pair to wear. Nike found that if Americans buy shoes in accordance with the model, to change the habits of Europeans to buy, the market potential should be further expanded to three times the original. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; During this period, Nike path structure in Europe, compared with no tricks, depending on sales of the main countries and the status of the market, set up distributors, traders or agents. A Nike distributor responsible for sales in addition to products, have both established brands, promotions, goods inventory management. Nike's sales contracts with distributors also bound by the terms of the lack of rigorous, mainly US domestic business has been busy, taking into account the European market powerless. & nbsp; Competition & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike Bigfoot into Europe, just stepped Adidas shoes (Adidas) site, then a flourishing reputation Adidas, the German sports shoe market is not only the capitalists the leader is Europe, even global hegemon. In Germany, Adidas sneakers and Palmer Brothers (Puma) with hands covering 75% of the market share (Palmer by the Adidas founder Adi Dassler shoes Adi & nbsp;.. Dassler's brother Lu Di Das Le Rudi & nbsp; Dassler created). & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Both companies thrive in the athletic footwear market, transformed into the world's leading brands growth history of interesting twists and turns. Early 1920s, Adi. Dassler founded with his brother Dassler company (Dassler), and quickly won the esteem professional sports players. Dassler sports shoes for the first time in 1928 in Amsterdam, The Netherlands Olympic appearances, once again become the Los Angeles Olympics four years later specified with the shoes. The 1936 Berlin Olympic gold medalist Jesse United States. Owens (Jesse & nbsp; Owens) that is worn by the feet Dassler shoes. Third year after the end of the Seco jordan 3 katrina 2018 nd World War, two brothers opinion serious conflict, brother flee to reinvent the wheel, Palmer own shoes, my brother will Dassler renamed Adidas (Adidas), then the size of the company, only 50 employees . & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas. Dassler originally born athlete, regular exchange of sneakers and professional players use experience and knowledge, and proceeded to engage in marketing research survey, from the depth of understanding of their shoes quality requirements. 1954 FIFA World Cup Germany head coach Adi special look on. Dassler shoes design competition for the team, the German team in all competitions were victory, which is Germany since World War II, the community is seen as the most important event. Before a global television audience to see, in addition to the German team's excellent skills, as well as three representatives of Adidas sneakers denim flag flying over the court along with each star. Since then, he laid the status of a national sport Adidas shoes experts. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; the next few years, Adi. Dassler continued commitment to improve the quality of development and production, continue to explore the needs of professional athletes with shoes, we can provide high-quality and innovative products for athletes. Likewise, we return to Adidas is using it and talk about it with each other. Word of mouth to give Adidas a great help, successfully in many countries signed on as a designated team with shoes, but to take advantage of the world-class competition by major (eg: & nbsp; Olympics, World Cup) released new products to market. Such a monumental new product launch activities for Adidas bring nothing to calculating free media coverage. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas establishes innovation and high-quality brand image after gradually extended to sports apparel product line, and in the market attainable unprecedented success. Early 1980s, Adidas product line covers all sports supplies to set up branch offices or authorized manner, architecture of more than 120 countries over a global marketing network. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Olympics in Mexico, more than 70% of the athletes foot shoes all three twill Adidas. Through television, thousands of athletes have become the spokesman for Adidas, this invisible marketing is incredibly powerful, Adidas is not only professional sports shoes, but extended to all consumers worldwide, as their casual shoes. In 1980, Adidas's sales of $ 1 billion, engulfed the German sports shoe market share of 70%, both in Europe and the United States, or global, are truly the first brand. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas spent on media advertising is not much, the company's advertising strategy is weak, because the enterprise has become a world heavyweight, but in the marketing or advertising strategy performance flat. Mainly because the professional athlete endorsement Adidas creating free media coverage is difficult to estimate, so that three denim brand logo to be everywhere exposed. Adidas ad copy or narration dull, conservative, and neither bold nor aggressive. In today's marketing angle to comment on when the Adidas ad is offensive and belong to no memory point of corporate advertising. & nbsp; Policy & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Based on the above background of the competition, Nike & nbsp; European policy in the 1980s, is locked Adidas as the number one competitor. In addition, there are two brands worth mentioning, one for Palmer shoes, with annual sales of $ 300 million, the other for the Reebok shoes (Reebok), with annual sales of just over $ 1.5 million. Like with Adidas, Nike in terms of quality and advanced technology also has a jordan retro 14 white/fuchsia blast/black high rating, founder Phil. Knight himself is a born athlete, closely related to famous athletes. Nike to cut Europe's biggest problems is that no one knows the market the brand. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; The European strategy is the first step in Nike do the market potential by country and Adidas in the market divided into four categories of the current situation. The first class is called frontline theater, such as: & nbsp; the United Kingdom and Northern Europe, promising market potential, and is a weak area of ??Adidas. The second type of resistance theater, good market potential, Nike's strong channel network, such as: & nbsp; Belgium, Netherlands, Luxembourg, Greece and Switzerland. The third category is the dike theater, market potential, competition, must cost a lot to promote the brand, Nike's access network is weak, such as: & nbsp; Germany, Austria, Spain, Portugal and Finland. The last one is called depth dike theater, such as: & nbsp; France, Italy. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Germany, France and the United Kingdom was designated as the first priority will be the war of the market, because the population of these three countries add up closer to the United States. But marketing can not be taking into account these three forces, the defendant's main focus in the United Kingdom. Nike believes the same language, the United States, according to the original marketing strategy transplanted to Britain to perform, should be more no resistance. Nike and Adidas European strategy is very close, and actively seek the endorsement of popular players and team shaping Nike brand shoes for the championship, athletes and sports media continue to talk about. Nike has no intention to follow the footsteps of dance Adidas, company executives resolutions must open up a path of their own style of Nike, and the survey found that Europeans recognize from two important elements of the Nike: "US" and "running" the last will its positioning as "European American sneakers." & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; in the UK, running is becoming the trend. Nike set up branch offices in the UK, polishers Burui Deng. Foster (Brendan & nbsp; Foster) particular portfolio management banner. Foster is British, it was the Olympic track gold medalist, a high visibility in the country, media relations deep. Soon, the Aston. Huila (Aston & nbsp; Villa) soccer shoes signed on as sponsor, the team later won the European Cup soccer championship. Nike also signed a British national treasure input on the controversial cricketer Ian. Bo Han (Ian & nbsp; Botham) spokesperson for the brand. Nike's strategy worked, Foster, Aston. Huila football team and Bohan Cheng successfully created for the brand in the printing of many popular topics, so Nike constantly exposed in the UK and Europe. Nike and Adidas sponsored athletes slightly different way, Adidas sneakers provide free, with the athletes signed sponsorship about, let them talk publicly Adidas, also pay official sponsor of competitions, when players win the championship, Adidas brand name naturally a lot of exposure. Nike seems to be more in-depth will sponsor defined marketing strategy effort to assist the athlete is the most important part. When an athlete or team champions, Nike must examine whether or not all the processes and brand tied in one piece. Nike hopes the brand ambassador's personality must be strong enough to be manufacturing topics, or even deliberately stir up some small problems, causing the media and the public's high degree of attention. Shaping the image of Nike spokesperson purpose, and to train them to become the hero of the masses, these heroes of the image that is identical to Nike's image. For example: & nbsp; 1981 ?? Wimbledon conte air jordan 11 space jam for sale st sponsor Nike star John. Mike Enno (John & nbsp; McEnroe), advertising theme "Mike Enno with Nike for the oath" and "Mike Enno favorite four-letter -Nike" Mike tried to highlight Enno's style and personality, and close with Nike's image. On the angle of view of strategy, Nike is indeed Mike Enno best brand ambassador, a US citizen, top players, controversial and aggressive. He told Ian. Bo Han, like the Nike spirit and image interpretation of the head in front of consumers. & nbsp; 80 years of marketing & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; in the early 1980s, consumers buy more conservative, resulting in serious Nike stock. In addition, Nike ignored the recession and the rise of aerobic exercise treadmill trend trend, but ignored the feelings and attitudes of consumers have been increasingly concerned about the sneakers from advanced technology, into the popular and leisure for the purpose of sports shoes. Nike's marketing is indeed a big problem. & nbsp; & nbsp; 1984 years ago, Nike's market share in the United States up to 34%, is slowly declining. Forcing the already retired founder Phil. Knight returned to power back again, rectify the gradual decline of the management structure. & nbsp; Nike and European markets & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; in the early 1980s, Nike find ways to control their respective dealers, and tried to protect the brand name and trademark rights. 1982 saw the collapse of the French dealers to enter the judicial process, Nike is about to lose the right to the brand name, simply facing bankruptcy dealer acquisitions. UK distributor Nike was also acquired in 1983 to become Branch, 1989 + in the same way to set up branches in Spain. During this period, Nike drastic reorganization of its distribution system, with impressive results, sales increased dramatically. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Overall, Nike's international business in the early 80's and 90 show steady growth. 1991 more stroke position in Europe's second-largest brand climbed, with sales of 2 & nbsp; billion mark, but in Germany, Adidas's lair is no progress. International business increasingly important in Nike's total sales amount in 1980 only 6% in 1984 jumped to 17% in 1987 to 27% in 1993 is close to 36%. International business is 70% from the European market. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike is not auto sales growth engines in Europe, but due to media advertising. Advertising budget of several million dollars from 1982 jumped to 100 million $ 20 million in 1988. Phil. Knight believes the pattern of Nike marketing strategy is too small, and therefore decided to substantially increase the top athletes signed an endorsement and sponsorship contracts, but with marketing activities to expand the brand of consumer touch breadth and depth. This caused a very positive consumer response: If these top players think Nike shoes is good, then I should wear Nike. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; MTV global TV channel is Nike's most important media, but also King advertisers the channel. MTV Europe's youth and young adult population of the Miami television program, Nike surreal advertising expression, fame, popular, easily grab their identity. On Nike is concerned, it's just kind of appeal, both to maintain the consistency of the brand image, but also won the favorite of the young. Nike advertising makes a difference. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; In addition, Nike Another important media is the clever use of a variety of events activity caused shocking topic. For example: & nbsp; during the 1984 Los Angeles Olympic Games, Nike boldly planning a "city activity" (Cities & nbsp; Campaign), the world's major metropolis of skyscrapers hang huge outdoor advertising, Retro jordans for sale has not only been competing media coverage, but also won the praise of young people. In fact, the shock effect caused by the activity, as Nike has created interest spread is difficult to estimate, comparable with that of similar activities in the year Swatch watch (Swatch) performed. Although this activity so that the brand awareness increase, but only to maintain flat sales. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 1986 ??, Nike has become the world's adolescents and young adults in mind favorite sneakers, but its distribution in the system is not complete, nor is it a top high visibility, it did find that it wants to buy it. According to the survey, in Germany, 16% of respondents know that Nike, and has a pair of Nike, 44% of people would be interested in buying it, though with the first local brand Adidas comparison, there are still a far cry, but has quite gains. & nbsp; Ta & nbsp; vie & nbsp; est & nbsp; a '& nbsp; toi & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; believe only a handful of people can read "ta & nbsp; vie & nbsp; est & nbsp; a '& nbsp; toi" these French words into English is familiar to everyone "Just & nbsp; Do & nbsp; It", is Nike's most successful campaign theme. In France, due to advertising regulations prohibit the use of English, so have the French version of Just & nbsp; Do & nbsp; It. In fact, Just & nbsp; Do & nbsp; It Nike ad theme in the former company's main advertising has been around for ages. Later in 1986 the advertising agency to transfer suspected Vuitton. Kennedy advertising agency (Wieden & nbsp; & amp; & nbsp; Kennedy), began fanfare. In 1986, Nike has been studied for many years the further development of new product & nbsp; - & nbsp; to learn science and technology gas poured into the soles of the air, so that the shoes become lighter, shoe features a great improvement. In order to make the gas menu now visualize, Nike developed 12 kinds of "visual gases shoes", in the sole side opened some plastic small window, the user can see through the small window the sole internal structure. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Vuitton. Kennedy advertising agency recommends "revolutionary new product" in the perspective of a new interpretation of the Nike shoe technology, and The Beatles (Beatles) oldies "revolution" as the background music, developed a series of awesome heartstrings of advertising performance. After signing NBA superstar Michael. Jordan (Micheal & nbsp; Jordan) gas shoes spokesperson, Jordan can Shenhuqiji back straight and stay in the air for several seconds, universally amazed. In fact, when in 1984, Jordan already is a Nike spokesman, but he also provided the names of my signature "Air Jordan" as a new product named: Jordan gas shoes (Air & nbsp; Jordan). Then ask the name of the director Beik history. Lee (Spike & nbsp; Lee) take a series of commercials, sports stars to convey innovation and technology products. Advertising destination is set to "shape the Jordan and Nike signing other players as a totem heroes, celebrities, and representatives of the movement, in order to communicate with consumers surreal image of sports passion." & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; the word "rebel rational" continuously appear in the ad, an attempt to accumulate Nike both specific and distinguished style. Advertising messages passed that is an attitude, a full aggressive and "rebellious rational" attitude performance. For example: & nbsp; often people feel embarrassed tennis gold medal urchin Andrews. Agassi (Andre & nbsp; Agassi) and NBA Grease Charles. Barkley (Charles & nbsp; Barklay). Through this series of Nike commercials and star, will force the whole bet Just & nbsp; Do & nbsp; It's on top of the core themes in the world, more than 80 countries synchronous Cheap jordans online air jordan 11 blackout for sale playback. "International marketing is the biggest lie" different market "," Nike has always been regarded as a model of marketing motto, this large-scale launch Just & nbsp; Do & nbsp; It global campaign is no exception, all the ad copy or narration without making any changes, only the French exception. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; new Nike in this wave of offensive, Subvert the United States market. Nike is no longer a simple sneakers, but also popular casual shoes. Over the past behavior of US consumers buy shoes must "sweat" to choose between "fashion", and now Nike is both "sweat" and "fashion." Learning technology combined gas marketing, the traditional Nike reborn, becoming a symbol of fitness and lifestyle. In other words, Nike in the embryonic stages of sports, casual shoes combo markets, offers the best choice for consumers. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Just & nbsp; Do & nbsp; It is also unprecedented in the European market success. Nike exposure increase, attracting the attention of the masses. Especially the majority of the advertising budget on MTV television channels, easily touch up to 100 million 8 million viewers (about 4,400 households). 1990 sales in Europe grew by 100%, the correct use of the media to be on a bookkeeping in Nike's credit. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike exaggeration and aggressive younger generation of European consumers hit it off, iconoclastic, rebellious and self strong personality. In fact, the European group of the new generation does not care who is the Jordan, they only care about the symbolic meaning to wear Nike. Nike not only for young people to express their attitude to parents, teachers and the community, but also represents their one common language. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; The irony is that the older generation of Europeans McDonald scoffed, more ridicule American tourists colorful casual dress sense, but the younger generation was in love with American goods, and has gradually formed a culture. Through the spread of European metropolitan airport advertising light boxes and outdoor advertising, as well as pan-European channel CNN celebrity Elsa. Glenn Xu (Elsa & nbsp; Klensh) reports, the young man began to imitate the American style (formal and informal combo) casual wear to school and work. According to a Time magazine survey, 22,000 European respondents, 93% preferred the American casual and sports apparel, 60% like the French, and 44% of the preferences of Italian style. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; American products to enter the European tendency to form in the late 1980s and early 1990s, Levi jeans (Levi's) and Coca-Cola at this time Gongfengqisheng benefit because both are representative of American culture totem. Nike and Reebok sneakers was also purebred American brand sports shoes is just the most prominent American Marxist characterization, it can quickly spread diffusion in Europe, the mid-1980s the total market sales of $ 2.5 billion, 1992 more than four billion US dollars. During this period, the biggest beneficiary is Nike and Reebok, Nike sold in Europe from 1987 to 191 million jumped to $ 1.1 billion, Reebok has nearly $ 1 billion results. On a global sales volume, Nike's global market share of 17 percent from 1990 to 1992 rose 25%, from 12% Total Reebok rose 22%. Alone in Europe in the early 1990s in terms of overall market share, Nike18%, 15% of Reebok, Adidas's dominance is no longer, falling to 16%. & nbsp; Data Hero & nbsp; & nbsp; & nbsp; 1992 ??, Nike and Reebok-out effort to build brand, the two add up advertising media spend nearly $ 200 million. Nike's problems at this time also began to come to the fore. According to a survey in Germany found that cheap foamposites Nike's brand awareness has been significantly off-track phenomenon, well-known in the 29 years of age and 30 & nbsp; - & nbsp; age 49 years, while high, but have low willingness to buy farther behind the number one rival Adidas. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; younger fickle consumer behavior, brand for them vulnerable in their growth process, it is inevitable to give up some things, including the brand. Therefore, some brands become fashion products, grows and faded. One study investigated the 1992 show, Nike's sales problem does occur, the crux of it seems to be an epidemic will fade goods (see Table 2), between 1990 and 1992, Nike brand loyalty has been declining, Adidas steady, Palmer sharply decline. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; in fact, even earlier, Nike had emerged alerts in the European market, American consumers aggressive Jiancheng emphasized weakness Nike, Nike for regional manager, a strong wrist dealers and the media is fame. Meanwhile, during the rapid growth of Nike European headquarters comigrate three times. 1983 Amsterdam moved from England Newcastle (Newcastle). The second in 1987 moved to Weiterstadt, Germany (Weiterstadt), third flight in the early 1990s and returned to the Netherlands. With each move, always drain many outstanding cadres, employees, because they do not want to follow the eviction from home, the result is an experienced older employees leave, new employees without experience up into such a serious impairment Nike's vitality. In Germany, due to the posts of general manager turnover Nike frequently ridiculed by the media as "Carousel of Personnel game." & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike operation of the business and market-competitive practices fairly self, is generally believed that Nike in Europe will compete divided into three levels: & nbsp; the highest level is the Nike itself, with minor was included in the target of sharp run or Japanese brand Asics and Mizuno, the lowest level is the need to be mashed brands such as Adidas, Palmer. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; In addition, Nike factors seriously affect the relationship with the dealer business are among the gradually fading, and when there is a conflict. The core problem is the ordering system Nike require dealers to be five in a single delivery to the next six months, in exchange for 5 & nbsp; ~ & nbsp; 7% discount, and the need to ensure that within two weeks to pick up. The system is entirely a half threat semi inducements clearance mode of operation, had been successfully implemented in the United States since the 1970s. The problem is that the trick in Europe, but was to dealers backlash that Nike will inventory risk entirely passed onto them. Nike has not improved dispute with the dealer, because Nike's tough stance, there is no elasticity, making an already worsened relations already rusting. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; issues between Nike and distributors is the key to decide the fate of its European future, mainly to improve consumer tastes, market segmentation variables impermanence, life shoes popular short and other factors, Nike dealer ordering system into a heavy resistance, causing Nike unable to respond quickly to changes in consumer demand. At the same time, Nike also must face the threat of a strong foundation Adidas path brought relations with consumers. & nbsp; Nike and Adidas War & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 1993 ?? Nike sales in Germany and France fell by 28% and 34% respectively, the overall European market share is not as expected, but still see growth. Nike began to realize that the policy must be adjusted. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; the root causes of Nike sales decline is that it deliberately want to compress Adidas market space, just hit the European economic downturn, consumer willingness conservative, stagnant, distribution Suppliers of bickering, plus high-end transaction managers frequently make Adidas the opportunity to make a comeback, a last-ditch. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; In this case, replace Duozhu Adidas enterprise, the new CEO undertook a mission to either shoulder ZTE cause, Adidas attempt to transition into the new generation of the most popular consumer brands . In order to reduce production costs, ordered the production line moved to the Far East. More importantly, Adidas adjust marketing strategies to reinvent the brand outright. Never mind the past media advertising company, the name of the director and filmmaker invited David. Lynch (David & nbsp; Lynch) run for shooting commercials and MTV television channel big beat drums. Campaign theme named "wall" (The & nbsp; Wall), particularly in the ultra-realistic impression techniques, highlighting the wisdom and the body of athletes, simultaneously broadcast in 30 countries. The advertising budget than in the past few years even quadruple spent, although not with Nike or sharp running the billions of dollars in budget par, but it is Adidas ever shot one of the most generous. In fact, the spread is not the main Adidas TV ads, but the continuation of the old past sponsorship activities, such as: & nbsp; sponsoring sports events, athletes, teams, or the entire football league. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas more developed so-called "cultural program will be" hosted a series of popular activities, deep local consumers, such as: & nbsp; street football tournament, Carnival street soccer, track and field, etc. Encyclopedia. Within a few years that the formation of a wave across Europe, and thus into a complete music, street fashion and entertainment and leisure activities, including ice skating, concerts, dance and breakdance. Adidas genuine marketing resources on those brands deep plowing activities, in 1994 the whole of the European Community to do more than 300 field activities, 35,000 runners, attracting millions of spectators. Due to the unprecedented success of the activities, there are always some players per game or celebrity to join the festivities, the media also followed in hot pursuit of activities everywhere, the brand brings a lot of free coverage. Later, Levi jeans, Coca-Cola and other ethnic groups as the young target audience to follow brands have followed suit. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; In addition to MTV's advertising, through the "Culture Programme will" run by a variety of street sports, Adidas brand awareness in a new generation of consumer groups won significantly improved, effectively and 15 & nbsp; - & nbsp; 25-year-old consumer direct interaction depth. & nbsp; & nbsp; Another Adidas brand strategy is a sign of a deep plowing some sports stars as brand ambassador. For example: & nbsp; Germany's most popular ever "football" Mr Frans. Franz Bauer (Franz & nbsp; Beckenbauer) that is one of Adidas's spokesperson, the move with the early 1980s, Nike signed Burui Deng in the UK. Foster has the same purpose. Adidas Nike does not want to emulate European marketing gimmick, just wholeheartedly to develop their own style of advantage and be converted into brand value. & nbsp; Nike's transformation strategy & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Obviously, Nike in the line of American-style approach in Europe is limited. The key is to be consistent with the policy of European culture, sports shoes is a global industry, the European countries should be treated as a single market strategy. Therefore, Nike's approach is to the company's transformation into a global enterprise, rather than the company's international division operates the European market. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; on the marketing strategy point of view, Nike's transformation means advertising routes must also be followed by a turn in the past mainly in the United States basketball, football as the core into the European places. Nike is only sold in the US in the past, and now need a strong emphasis on world brand impression. Just & nbsp; Do & nbsp; It campaign also made some adjustments to the European cultural & nbsp; - & nbsp; opera, and American culture & nbsp; - & nbsp; superstars together. Nike advertising director, said: & nbsp; "We must take advantage of the strongest brand strengths to make sense of CF. very encouraging message conveyed by advertising is" Nike is a global, fully trust the sports shoe company "." & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; in order to successfully manipulate Nike campaign between the United States and Europe, then Vuitton. Kennedy is only a small Polish advertising company, for the first time taken the United States, opened its first European office in Amsterdam, the Netherlands, and strategic alliances with McCann Erickson advertising company, through its global marketing research database and transfer capabilities, Learn more about the European market. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike taken the biggest step in marketing is the development of women's shoes new products, development of all important global football market. Cut these market strategy process: & nbsp; sponsored top athletes of various sports, make every effort to take advantage of every media shape their style, personality and Nike brand, and sales of Nike shoes and sportswear. This is the Nike sports shoe market have become the dominant global Fuji tips. & Nbsp; & nbsp;ASICS GEL-Lyte III once again presented military camouflage style, new color matching ~ 2017-08-21 12:15:52 camouflage color in recent years is hot, whether it is clothing or footwear brands, are vigorously tap the popular color. This is in front of everyone is the old shoe manufacturer ASICS's classic shoes GEL-Lyte III. The new shoe body fabric is made of canvas, suede, anti tear nylon and other materials. Canvas part attached to the military camouflage colors, most of the upper olive with echo, white bottom and rubber outsole to enhance the overall sense of hierarchy. It is reported that ASICS GEL-Lyte III camouflage color is now on sale. tastemakers: NIKE ZOOM HYPERCROSS 2014-09-19 12:24:46 training shoes Nike Zoom Hypercross training shoes will be legendary zoom slow shock function implanted in training shoes, so that you can easily grasp the training. Zoom Hypercross, born in the field of multi-functional training shoes for more than 25 years of innovation and enthusiasm, is a phenomenal efficient tool that enables athletes to achieve tremendous strength, strength, and enthusiasm in each training session. no matter where the ground is, no matter what kind of training it takes, only one pair of Zoom Hypercross can match all the challenges posed by a changing training environment. "athletes who love Zoom technology and do their best to train all the time should be very happy," said Nathan VanHook Hooke, director of Nike's men's training footwear design, said. Nathan. "This Zoom Hypercross training shoe uses our latest slow innovation technology hexagon Nike Zoom Air. This technology can reduce the weight of the shoe and increase flexibility, perhaps most importantly, it allows us to Zoom Air implantation of elastic sole is there, we know that full training athletes need it most position." 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